Farmind Corporation (Headquarters: Chiyoda-ku, Tokyo, President and CEO: Tatsuo Horiuchi, hereinafter "Farmind"), a comprehensive distribution company which holding a nationwide cold chain for fruits and vegetables, delivers numerous fresh and delicious domestic and foreign fruits to Japanese market such as bananas, avocados, and apples.

On March 6th (Wednesday), together with Mr. Chen Junji, the acting Minister of the Taiwan Ministry of Agriculture (equivalent to the temporary deputy of the Minister of Agriculture, Forestry and Fisheries in Japan), Farmind held a tasting and sales event to convey the deliciousness of "Taiwan Pineapple" to more consumers, in order to enhance the sales.

Acting Minister Chen expressed, "We will continue to actively support the stable supply of high-quality Taiwan pineapples to meet the expectations of Japanese Consumers." He showed high expectation for the expansion of Japanese market.

At the venue, comments were heard from customers who made purchases, such as "It's sweeter and juicier than the pineapple I usually eat," "The fruit is soft and delicious," and "I often buy Taiwan pineapples." The event shows us the establishment of recognition and growing demand of "Taiwan Pineapple" in Japan.

"Taiwan Sweet Pineapple" uses an original Taiwanese variety called Tainong No. 17 (Golden Diamond Pineapple), which was developed in pursuit of high sugar content. Strong sweetness, golden flesh, and a delicious core of Taiwan Pineapple is benefited from the ideal climatic conditions of strong sunlight in summer and large temperature differences in winter. Taiwan Pineapples are delivered from Pingtung and Kaohsiung, the two major producing areas in Taiwan, to Japan at the most delicious season. Furthermore, by having our staff stationed in Taiwan all year round, we strengthen our collaboration with local companies and connect from the production area to consumers in Japan through the cold chain, which providing fresh and high-quality products.

Farmind's "Taiwan Sweet Pine" is available in two forms: the original whole fruit and cut pieces (stand pack)

Farmind is strengthening the cold chain network that supports the distribution of fruits and vegetables between Japan and Taiwan, by partnering with Taiwanese government agencies and local companies. This year, as the fourth year of selling "Taiwan Pineapple" in Japan, Farmind will continue to provide more fresher and tastier pineapples and aim to achieve a 170% year-on-year sales increase to the nationwide supermarket and convenience stores by extending the sales period and increasing the import quantity

Farmind will continue to endeavor to expand the scale of cold chain in the Asian market, in order to be able to stably supply fresh and delicious fruits and vegetables to more consumers.

(From left) Masahiro Yoshihara, Staff Promotion Department, Farmind Corporation; Ms. Lin Lifang, Director, International Affairs Office of Taiwan Ministry of Agriculture; Mr. Chen Junji, Acting Director, Taiwan Ministry of Agriculture; Yoshiaki Iida, Executive Managing Director, Farmind Corporation; Ms. Fan Meiling, Chief Secretary, Taiwan Ministry of Agriculture; Mr. Chen Jizhong, Special Professor, Department of Applied Economics, National Chung Hsing University; Liu Lun, Head of China Business Division, Farmind Corporation.
(From left)Mr. Chen Junji, Acting Minister of the Taiwan Ministry of Agriculture, and Mr. Yoshiaki Iida, Executive Managing Director of Farmind Corporation	Kitchen car that conducted taste-testing